Made: 2023

Purpose: Bachelor's Thesis

#ThankYou is the result of my design-oriented bachelor's thesis. It's a graphic design campaign that aims to contribute to a positive attitude regarding mental illness. The idea is that the animation, through the use of psychological principles like operant conditioning and observational learning, sets the foundation that's needed for an attitude change to occur. With a method that consisted of goal setting, concept generation, design work and finally evaluation through user tests and an analysis of those, the study was able to answer the purpose.

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