Rumpan bar

The design process began by using what knowledge I had about the bar, such as it being a pop and rock bar, the client's preferred option for the name (which was rumpan bar) - and combining these with my own research and knowledge about the pop and rock scene. In our initial conversations, we discussed whether "Rumpan" (which translates to "backside" in English) should take center stage in the logo, given the bar's more bold and edgy vibe. With creative freedom in hand, I developed concepts that both leaned into this theme as well as alternatives that took a subtler approach. One design element I felt drawn to was a vibrant magenta pink, which ultimately found its place in the final logo. The initial design proposals can be seen on the left.

Another part of the project involved suggesting potential names for the bar, as "Rumpan Bar" was not yet finalized. I explored a range of creative directions, from dopamine-inspired concepts to more abstract, unconventional ideas. My personal favorite, "Lower the Bar," incorporates a barcode into the logo, adding layers of meaning. The barcode, a familiar societal symbol, subtly nods to themes of consumer culture—something often critiqued in alternative subcultures—while playing on the phrase "Raise the Bar." By flipping the expression, it sparks reflection on expectations and norms while also serving as a subtle signal to the crowd it wants to attract.