Made: 2023

Purpose: Part of the course TNGD48 at Linköpings University

For: Proguitar

Part of the course TNGD48 consisted of learning about communication in different cultures, and how the process of working towards a target-group with a different culture can look like. In teams of three people, we got to work with ProGuitar - pitching them our idea for how advertising could look like for young american women. After a bunch of research, brainstorming and revising we landed on a concept called "take five". Our design process, and the final results can be seen below.