#ThankYou is the result of my design-oriented bachelor’s thesis — a graphic design campaign promoting a positive attitude toward mental illness. Through animation and principles from psychology, like operant conditioning and observational learning, the project sets the stage for meaningful attitude change. The process combined goal setting, concept generation, hands-on design work, and evaluation through user testing and analysis. This approach allowed the project to achieve its purpose while showing how thoughtful design can make a real social impact.
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